Cookie policy

Cookie Policy

Last modified: 3rd July 2018

This Cookies Policy applies to all of our websites (“the Website”).

In this Cookie Policy, when we refer to any of our Websites, we mean any website operated by or on behalf of Animal Equality a registered charity (number 1168309) and Animal Equality Ltd, a non-for-profit Private Limited Company by guarantee without share capital use of ‘Limited’ exemption Company number 07047011 (collectively “Animal Equality”).

By accessing the Website, you agree that this Cookie Policy will apply whenever you access the Website on any device.

The Policy explains how we use cookies to collect information about the way website users visit the Website. We use cookies across our websites, including this Website, to improve their performance and therefore your experience of them. By accessing the Website, you are agreeing to the terms of this Policy. If you do not wish to accept cookies from the Website please either disable cookies in your browser or refrain from using the Website. We may update this Policy from time to time and will post any changes on this page.

About cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website and to identify users returning to a website.

Cookies can be either ‘session’ or ‘persistent’ cookies. A session cookie will expire at the end of the user session, when the web browser is closed. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date).

We use both session cookies and persistent cookies on this website.

How we use cookies

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

We may use the information we obtain from your use of our cookies for the following purposes:

to recognise your computer when you visit our website;

to track you as you navigate our website, and to enable certain features;

to improve the website’s usability;

to analyse the use of our website;

in the administration of this website;

to prevent fraud and improve the security of the website;

to personalise our website for you;

The following categories of cookies are used on the Site:

Strictly Necessary: these cookies are strictly necessary for the Site to work properly. They are needed to allow you to move around the Site and use our features.
Performance/Analytical: these cookies allow us to collect certain information about how you navigate the Site. They help us to understand which parts of our Site are interesting to you and which are not, as well as what we can do to improve them.

Website statistics analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the Site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

For more details please read Google’s Analytics overview.

You can opt-out of Google Analytics cookies by Google’s opt-out tool.

Third Party cookies

Third party Performance Cookies are identified in the list below, together with information regarding how you can opt out of these Cookies. The list below also includes some first-party performance cookies, which are used to improve the use of our third party systems. By default, the first party cookies are persistent and used for visitor identification.

Examples of Performance / Analytical Cookies

Cookie supplier Purpose Opt out
Google DoubleClick Animal Equality uses Google DoubleClick to measure the effectiveness of its online marketing campaigns. Opt out of DoubleClick cookies.
Pardot  Animal Equality uses Pardot, a marketing tool that uses cookies for tracking. These cookies are used to store information about how visitors use our Site and to gather requests from the forms on our Website. We use the information to compile reports that help us improve our Website and customise the user experience. The cookies help us to customise our marketing efforts through various media and formats. Find out further information hereYou can control some tracking preferences by adjusting your browser settings using the Do Not Track feature.
Google Analytics Animal Equality uses the analytics service provided by Google Inc. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they visited. Opt out of GoogleAnalytics cookies.
YouTube YouTube embedded content cookies enable opt-in for YouTube navigation. For videos that are visible on our website, a persistent cookie is set by YouTube when you click to play the video. Find out further information. provides links to Social networking sites. It creates third party persistent cookies which uses to anonymously understand how Site visitors interact with its technology e.g. visits; general internal and customer analytics; research to improve products and services. Opt out of the AddThiscookies.
Inspectlet Inspectlet is a tool that allows us to monitor user experience on our websites. This tool helps us make sure that the websites we operate are as user friendly as possible. All data collected is anonymous. Opt out of the Inspeclet cookies.

How can I block or remove cookies?

You can choose to decline cookies by modifying your browser settings (although declining cookies may cause parts of many websites to stop working).

For more information on how to do this or clear cookies which have already been set, please visit